It’s not easy to get busy members to take a breath that’s long enough to read what you have to say, but it’s possible. Here’s how. Also: Consider your process when building out event engagement.
How do you win over members who barely have time to relax, let alone engage?
It’s a challenge, but one that Alexandra Biddle Mouw, CAE, a senior consultant of strategic web solutions at Results Direct, fully understands. (See, she’s one of those people.)
Often, the solution to this problem comes down to messaging—messaging that understands that your users are busy and not necessarily able to respond quickly when something comes up.
“Members pay attention to your communication because it is relevant to them, important, quick and to the point, delivered in a way they appreciate,” Mouw writes in a post on LinkedIn.
Be sure to check out her full post for thoughts that just might help your targeting capabilities.
Continue reading here: http://associationsnow.com/2016/11/tuesday-buzz-win-busy-members/
