Associations and organizations all around the country are using social media as a communication strategy. Facebook is a great way to connect with members and to attract new members. Using Facebook can drive traffic to your association’s site and can be means to feed information to members. Members can also use your Facebook page to interact with one another and create potential contacts.
Here are 5 Tips to help you leverage your Facebook strategic advertising:
- Create customize pages by adding or creating applications that personalize the opening screen, utilize HTML code.
- Use the online events calendar to post upcoming events and registration information.
- Create a vanity URL for your Facebook page to add to promotional material.
- Advertise on Facebook. Facebook ads target a particular location, age or interest, and help build a community around an association.
- Use Facebook as a marketing platform for promotions. Using sales incentives, such as uploading a coupon or giving fans a time-sensitive discount code, can drive potential customers to a business. Nonprofit associations also benefit from this venue by promoting upcoming fundraisers and looking for mutual contacts on friends’ lists to expand their network and reach new people.
