Roughly 80 percent of associations are looking to outside service providers to help accomplish their missions. The services with the highest rate of outsourcing among respondents include graphic design, multimedia, and video, outsourced by 52 percent of the 360 U.S. association and professional society executives surveyed.
“Association executives realize they cannot hire and employ every talent they need to deliver against the important work of their organization,” Carol McGury, executive vice president of event and education services at SmithBucklin, said in a statement. “By outsourcing solutions for specific needs, they can ensure that their organizations thrive while serving the best interests of their members.”
Among future outsourcing needs, membership technology comes out on top, which isn’t surprising considering associations’ more and more advanced technology needs.
“Outsourcing enables us to have a high level of expertise in an area at a much lower cost than if we had that employee on staff full time,” one respondent said.
(article by Association Now)
