Are you using social media to connect with your members and to attract new ones? Associations are using social media to communicate with their core audiences, create member engagement and to expand leadership beyond their member base. Social media should be included in your new marketing strategies to help reach your association’s goal.
The key to a successful social media strategy is to commit to timely engagement with fresh content.
A variety of Associations are using Facebook, Twitter and LinkedIn. LinkedIn is a critical communication tool in industries where communications with other businesses or executives in a business format is prevalent.
Communicating with your members 365 days a year can drive traffic to your Website and increase your visibility. By using social media to get your message out while lightly pushing products and services, you can grow membership, generate revenue and hold successful events for your Association.
