Are you looking for another way to reach potential members for your association? Even with a nominal monthly budget, you can increase online traffic and connect with your ideal community with Facebook’s own social ad feature. You can spend as little as $1, the cost is entirely up to you. Personally, I like the Pay-Per-Click option and setting a daily budget that runs for a week at a time. By using all the feature options offered through Facebook advertising, you can reach potential members and volunteers located near your association and increase the amount of visitors to your website.
Creating a Facebook ad is easy. Log onto your Facebook account, go to ad creation and choose an advertising objective. Select from the dropdown what you want to advertise and continue on by selecting an image. Once you are at the ad set level, you can select your targeting options by choosing the location, gender, age, likes and interests, relationship status, workplace and education. Think about the audience you are trying to attract when selecting your targeting options.
Finalize your ad with these 4 Tips:
- Highlight any benefits, sales or similar specials that your association is offering
- Use a simple, eye-catching image that is related to your ad text
- If you’re advertising a website, include your association name or other key information in the headline
- Include a clear action you want your audience to take in the body text of your ad
